Alberta SPCA: Strategic consultation
The challenge: Evaluate the client's online presence
The Alberta SPCA came to Bacque 40 in need of solutions. A tired website with varying degrees of functionality meant that engagement could be better as users need a better user experience top to bottom. The client needed their digital products to better engage new and potential donors.
The work: Audit of website, all social media platforms
Bacque 40 combed through the client's webpages, which was five years out of date, and its social media channels, over a few weeks. Every line of text, image and video was critiqued and determined if it provided value to the organization and its goals.
The result: A clear path forward
A 50-page audit prepared for the client gave them the roadmap to future success. It contained insight into what works, what doesn't and how their products can captivate existing/new audiences. The client took the recommendations and began to make change as part of its five-year plan.