Farmbucks: eNewsletter management
The challenge: eNewsletter management
Farmbucks is a grain pricing app that gives farmers transparency into the world of commodity pricing like never before. Its eNewsletter was run by its founder, a full-time farmer, and she faced a regular challenge to publish a consistent product each week and manage her farm at the same time.
The work: Breathe life into an existing product
We collaborated worked with the client to produce an up-to-date eNewsletter with the latest crop bids, market news and insights. The client preferred a no-frills design to give farmers the information they need immediately, and also showcase her personality and love of emojis 😄
The result: A standout product with improved metrics, more subscribers
The eNewsletter continues to perform well with strong metrics (open rate, click-through rate) and the subscriber count only increases. A strong eNewsletter makes a big difference, especially when the information it contains is so critical to its members.