Canadian Food Focus: Custom content
The challenge: Write ag-specific content for urbanites
The client regularly engages with urbanites on the topics of agriculture, food and environmental sustainability. This is a two-fold challenge: Have a steady stream of regular content, and translate often complex subjects to audiences with no background or understanding of them.
The work: Knowledge translation and transfer
The content had to be understood by Bacque 40 before it was translated into everyday language for urbanites. This involved research on our end to ensure we were intimately familiar with the subject matter ourselves. It is how we would craft engaging content about Canada’s ag, food sectors.
The result: Well-written, easy-to-grasp materials
The written collateral went over well with audiences despite its complex subject matter, such as pulse crop breeding, how vegetable farmers operate or what a "Smart Farm" is and how it benefits all Canadians. The client's audience became more informed as a result of the content.